There is more to life than just getting by and settling for the average. Some of us believe in standing out, making bold expressions, and making huge statements about who we are and what we stand for to other people and the rest of the world.

TruBarber.com is an online store and brand that specializes in the sale of a range of branded products that recognizes and inspires everyone in the barbering industry.

If you are looking to stand out and reflect the personality of a successful barber, there is no better way to start than to opt for TRUBARBER range of products. 

Whether you are interested in purchasing station mats, razors, hair grippers, apparel or headwear, we've got a plethora of options and premium grade products that are a TRU representation of your passion and tenacity as a barber.

The Brand

TRUBARBER remains the only brand that is a TRU representation of the lifestyle of a successful barber and everything they stand for. Our brand combines unique styles and innovation, offering great products that bring out the best in you.

Our brand reflects the resilient and never-say-die mindset of a successful barber. We are all about giving you all the backing you need to achieve your goal and break new grounds.

What Inspired TRUBARBER?

TRUBARBER was started by Cristian Seguinot after working in the barbering industry for about 16 years and discovering a void in the industry that needed to be filled.

He noticed that no single brand identified with barbers' lifestyle and the industry as a whole. He then resolved to start TRUBARBER with the sole purpose of filling this void.

Fast-forward to today, and that's all TRUBARBER stands for. We are fast becoming a global voice for barbers and the barbering industry.


Our Vision

Our vision is to become the go-to brand for everyone in the barbering industry, establishing our brand as the TRU voice for all barbers.